Planchon talks to Creativity about AT&T’s “Close to Home”

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When Creativity posted Frédêric Planchon’s recent collaboration with BBDO NY for AT&T to their website, the amount of views it received nearly caused the site to crash.

Here, Planchon talks to Creativity to give his perspective on making the disturbing and explosive phone-safety ad as well as the importance of the message behind it.