Sarah Weichel Joins Anonymous Content to Lead Emerging Platforms Division

Sarah Weichel has joined us to head up our newly created emerging platforms division. In her new role, Weichel will lead digital strategy, working closely with managers and producers to help develop relationships and opportunities for clients with digital and technology platforms.

Weichel has spent more than seven years in the digital industry, first at The Collective (now Studio71) before she set out on her own. Her roster of clients includes Lilly Singh, who recently appeared in HBO’s Fahrenheit 451 adaptation; Anthony Padilla, who went solo in 2017 after years as one of the faces of sketch comedy YouTube channel Smosh; and education-focused Asap Science. Weichel has also served as an executive producer on a number of her clients’ projects, including film Camp Takota and YouTube Red documentary A Trip to Unicorn Island.

“I’m thrilled to be joining a team of progressive thinkers and industry leaders at Anonymous Content,” said Weichel. “Together, we will reimagine the way stories reach new audiences, across all platforms, in partnership with the most respected storytellers in both the traditional and digital spaces.”

Read the announcement at The Hollywood Reporter.