Christian Loubek
Director, Anonymous Content
Since joining Anonymous Content in 2003, Christian Loubek has helmed global campaigns for Cisco (Oglivy), Diet Coke (Wieden+Kennedy), Onstar (Campbell-Ewald), Becks (Lowe Worldwide & Partners), Hyundai (Goodby Silverstein & Partners), VW+Volvo (Arnold Worldwide), Audi (Venables Bell & Partners), UPS (The Martin Agency) and Microsoft (McCann/Erickson) to name a few.
Christian's unjaded enthusiasm for projects belies his experience. His career began in 1999 with an interactive CD-Rom for Eddie Bauer that won Gold in the Communication Arts Annual. The piece, which he wrote, shot, and directed, was a first of it’s kind, weaving together three story lines, each of which showcased the brand’s outdoor apparel in innovative ways. Other notable early work includes a biopic piece on graffiti artist Kinsey for the Truth campaign (Crispin Porter Bogusky), a smart parody of foreign films for the Vancouver Film Festival, a goofy riff on parental pride for Discover Card (Goodby), and the classic opening title sequence to Six Feet Under.
Starting with his first spots, which led the hipster ironic attitude of the late-90s, Christian has always stayed a step ahead of the cultural moment. His more recent 'Together' campaign for Cisco has the same sophistication, but is markedly more empathetic and emotionally connected to the viewer. Whether it’s a cinematic experience for Diet Coke or a quirky unveiling of Dad's wilder side for Carnival, Christian adeptly uses sly humor, subtle motivations and dramatic tension to tell stories that bring a pop culture relevance to national brands.
