Director, Anonymous Content
Director Daniel Benmayor’s commercials convey a mischievous joie de vivre. Whether you are watching a pack of greyhounds race optimistically through a city in VW Golf’s “Rabbit,” racecars navigate a track with the studied movements of a waltz in Pirelli’s “Let’s Dance,” or a come-undone bride chasing an elusive interloper in Converse’s “Boda,” you experience a contagious momentum. “I really enjoy energy,” explains Benmayor. “Energy can come from a look in your eyes, not only action and adventure. I gravitate toward visually-oriented storytelling.”
Thus far, that orientation has served him well. He has also directed acclaimed spots for Sony PlayStation, Vodafone and Mercedes, and worked with top agencies including Anomaly New York, DDB Barcelona and TBWA/Chiat/Day Los Angeles, among others. Benmayor has directed the feature films Paintball and Bruc, The Manhunt, a thriller and historical action-adventure, respectively. His latest, a parkour thriller called Tracers, stars Taylor Lautner, and goes into production later this year.
Benmayor grew up in Barcelona and attended university for film, screenwriting and advertising. Later he moved to New York and received a Master’s Degree in Directing from NYU.