Daniel Wolfe’s Three Mobile spot is Editor’s Pick on Creativity

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Three Mobile’s new #MakeItRight campaign out of Wieden & Kennedy London is a rallying cry to fix everything wrong with the mobile industry.

The spot, directed by Daniel Wolfe out of Somesuch, features a purple muppet named Jackson leading the revolution, with 90s British boy band East 17’s classic anthem “It’s Alright” appropriately serving as the movement’s campaign song.

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