Aoife McArdle’s “Ignition” Film for Honda is Editor’s Pick

Honda Ignition DC

Honda’s new spot “Ignition” out of Wieden & Kennedy London is a dramatic new campaign that uses space travel as a visual metaphor for the brand’s daring spirit.

The spot, directed by Aoife McArdle out of Somesuch, is packed with a wide array of imagery meant to evoke Honda’s history of innovation from automobiles to robotics, with cameos from McLaren-Honda driver Jenson Button and Asimo the robot.

Read more about the new spot on Creativity which was chosen as Editor’s Pick.