Director, Anonymous Content
Award-winning director Mark Romanek crosses adeptly between commercials, music videos and feature films. His always-memorable work has gained critical acclaim across the advertising and entertainment worlds.
Among Romanek’s commercials are campaigns for high-profile global brands such as Samsung, Apple, AmEx, Nike, ESPN, Heineken, Honda and Acura. His most recent work includes Samsung’s acclaimed 3-minute ad for Jay Z’s album Magna Carta Holy Grail, which quickly went Platinum; and the Grammy-nominated music video for Magna Carta’s “Picasso Baby,” a heralded performance art film he shot over six hours at New York’s Pace Gallery. He also directed U2’s “Invisible,” the band’s new track which debuted as a :60 promo during the Super Bowl offering a free iTunes download. For the first 24 hours, all downloads received a $1 donation from Bank of America to benefit (RED).
Romanek has also directed two recent commercials turned viral sensations: Call of Duty: Ghosts “Masked Warriors” teaser trailer (over 11 million hits), and Samsung’s “LeBron’s Day”, with over 40 million hits on YouTube. Both ads are via agency 72andSunny. His Nike “Voices” (W+K Portland) was praised for its recognition of the 20th anniversary of Title IX landmark legislation for women in sports, and won both a Cannes Lion and AICP honor; and his Kia More Soul (David & Goliath), which debuted during the 2011 MTV VMAs, was called “the best Kia ad ever” by Huffington Post.
Other commercial highlights include Dodge Charger’s humorous Super Bowl spot “Man’s Last Stand,” and Nike’s “Chalk,” a cult classic depicting the joy LeBron James’ inspires on- and off-court, both via W+K Portland; now iconic Apple spots from the iPod/iTunes silhouette campaign, as well spots for Nano, Apple TV and a recent campaign for iPhone 4S that touts the novelty and convenience of Siri, all out of TBWA/Chiat/Day Media Arts Lab.
Romanek has directed two critically acclaimed feature films. Never Let Me Go, based on Kazuo Ishiguro’s best-selling novel, starring Carey Mulligan, Andrew Garfield and Keira Knightley. His first feature (which Romanek both wrote and directed) was the psychological thriller One Hour Photo, starring Robin Williams.
Romanek has directed music videos across musical genres for Nine Inch Nails, Johnny Cash, Janet Jackson, Jay Z, Lenny Kravitz, Madonna, Mick Jagger, Red Hot Chili Peppers and R.E.M., to note only a few artists. His stellar contributions to music video as an art form were recognized with inclusion in Spectacle: The Music Video exhibition at New York’s Museum of the Moving Image. His promo for NIN’s “Hurt,” performed by Johnny Cash, received the highest form of compliment with praise from other artists, including Bono, Michael Stipe and Anthony Kiedis. “Hurt” was honored with a Grammy for Best Short Form Music Video and the CMA Video of the Year.
Romanek’s music videos have also received over 20 MTV VMAs, 2 additional Grammy Awards and 3 Billboard Music Awards. MTV awarded Romanek a Video Vanguard Award for his overall contribution to the medium. And two of his videos—Madonna’s “Bedtime Story” and NIN’s “Closer”—are part of the permanent collection at the Museum of Modern Art in New York.