Markus Walter
Director, Anonymous Content
From his bases in Hamburg and Berlin, Markus Walter churns out some of the most exciting spots being produced today, transcending the field of modern commercial production with pieces that often contain feature-film-worthy action sequences, lively characters, stunning special effects, and a refreshing mixture of drama and humor. His industrious spirit ensures an endless stream of work; his affable nature brings talent together to produce the best possible products; and the addictive nature of his spots – more short film than commercial – keep agencies and corporations walking through his door.
His clients include EA Sports, Bank of America, IKEA, Dell, Coca-Cola, the French Ministry of Defence, Fuji, Vodafone, AOL, McDonald’s, Phillips and Sony. Some of his most memorable work has come for auto manufacturers, including Mercedes-Benz, Audi, Opel, Smart Car, Honda, Land Rover, BMW and Dacia.
Walter’s stunning work has earned him an endless string of recognitions from top shows and festivals, including Cannes, ADC, Cresta, LIAA, Klappe, VDW, New York Festival and Promax/BDA. Audi Heist and SMART Backseat each earned no fewer than seven major recognitions. Heist is a :30 that plays like a scene from a big-budget action movie and features a cast of crooks dressed in farm-animal masks, waiting in an Audi to ambush an armored car loaded with cash. In a humorous twist, a passing police officer lets them sit idle despite their ridiculous appearance, due to the classy appearance of their slick ride. The commercial is tagged with an appeal to “Look serious.” Smart Car Backseat showcases Walter’s ability to stitch together disparate images to deliver a simple message. In this case, historical footage is drawn from the entire cannon of cinema, showing front-seat drivers and passengers being shot, assaulted, and belittled from backseat passengers to nail the point that the consumer would be much better off with a backseat-less Smart Car.
After working on music videos in Germany and the UK for some time, Walter switched to advertising. He broke into the industry with a focus on editorial and sound background.
