Directing Duo thirtytwo Signs to Anonymous Content for Commercial & Music Video Representation in US & UK


Directors thirtytwo have signed to production and management company Anonymous Content for commercial and music video representation in the US and UK. thirtytwo is comprised of London-based Dylan Southern and Will Lovelace. Their iconic documentary about the final days of LCD Soundsystem, Shut Up and Play the Hits (2012), was met with widespread critical acclaim after it premiered at Sundance and has since been named one of the greatest music docs ever made by Rolling Stone, NME, and The Guardian. Most recently, the directors reassembled a mythological picture of New York, with Meet Me In The Bathroom, based on Lizzy Goodman’s 620-page best seller chronicling the early 00’s NY music scene. The documentary, which premiered at this year’s Sundance, features interview and archival footage from the Moldy Peaches, the Yeah Yeah Yeahs, The Strokes and LCD Soundsystem, and pays homage to the post-punk revival.

Southern, who is also a writer, has adapted Max Porter’s novel Grief Is the Thing with Feathers for the screen with Film 4, and is currently working on the pilot of a TV show he created and is developing with Amazon Studios.

They tapped into their rock star bona fides for their commercial directorial debut “Slow The Pace” for Kronenbourg, featuring legendary (and legendarily prickly) Motörhead frontman Lemmy Kilminster playing a stripped-down version of the classic Ace Of Spades in a French bar. As they expanded their work into commercials, clients such as Apple, Nike, Samsung, VW, BBC, and American Airlines followed, along with awards from Cannes Lions, British Arrows, Creative Circle, shots, Kinsale Sharks, and D&AD, and industry recognition, including being named to Campaign’s top 10 directors of 2018 and 2020.

View their reel: