Mark Romanek Puts a Tough-Guy Spin on Yoplait Yogurt

Yoplait Hunger 30sec Titled GIYY7235H

In his new Yoplait spot out of Wieden+Kennedy, Mark Romanek taps into the gruff & intense hard-man persona that spokesman Dominic Purcell is known for from his role on “Prison Break,” contrasting their light & creamy Greek 100 yogurt with unexpected & comical results.

Head over to creativity to read more about it.

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In honor of Steve’s fierce determination to fight cancer, The Steve Golin Fund accelerates research in Ewing sarcoma, a rare bone and soft tissue cancer predominantly found in children. With your support, we can realize Steve’s dream of advancing breakthrough therapies to treat this disease that impacts thousands of lives each year.

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